Lately, I’ve been discovering so many new fashion brands through my favorite retailers, and it’s made shopping for trendy, affordable pieces easier than ever. While Instagram constantly introduces us to cool, up-and-coming labels, actually purchasing from them can feel like a gamble – uncertain sizing, tricky shipping policies, and international returns are enough to make anyone hesitate. But now, major retailers like Nordstrom, Revolve, and Shopbop are making these brands more accessible, giving us the chance to shop them with confidence. With that in mind, I wanted to share some of my favorite new fashion discoveries – brands that feel fresh, stylish, and wallet-friendly. Scroll ahead for the labels worth adding to your radar and exactly where to shop them.

4th & Reckless

With a cool, elevated approach to everyday dressing, 4th & Reckless is all about sleek tailoring, modern silhouettes, and versatile pieces that feel designer without the hefty price tag. Think structured blazers, chic co-ords, and effortlessly cool staples that transition seamlessly from day to night.

Vrg Grl

This Aussie-born label channels laid-back, beachy vibes with a touch of vintage nostalgia. Expect flowy midi dresses, crochet textures, and effortlessly cool separates that make every outfit feel dreamy yet wearable. Now that it’s available on Shopbop, getting your hands on these free-spirited staples has never been easier.

Princess Polly

A favorite among Gen Z and trendsetters, Princess Polly is known for its flirty, fashion-forward pieces that don’t break the bank. Whether it’s bold prints, statement mini dresses, or Y2K-inspired separates, this brand is perfect for those who love trend-driven fashion with a playful edge.

Jluxlabel

For those who love elevated neutrals, sleek silhouettes, and ultra-chic wardrobe staples, Jluxlabel delivers luxury aesthetics at an affordable price. From figure-hugging knit dresses to perfectly tailored trousers, this brand is all about sophisticated minimalism with a sultry twist.

Nia

A go-to for effortless, cool-girl dressing, NIA blends laid-back California style with trend-forward details. Expect easy matching sets, casual yet polished dresses, and versatile pieces that can be dressed up or down with ease.

BlankNYC

While BlankNYC is known for its denim and cult-favorite faux leather pants, the brand has expanded into chic, wearable pieces that go far beyond jeans. From statement outerwear to edgy yet wearable separates, BlankNYC is proving that affordable fashion can still have an elevated feel.

xo, Maria

Shop myinstagram

view all